Ester’s Riding the Wave of Success at Gold’s Marketplace

Esters in Gold’s Marketplace on 26th and Kipling. Photo by Brenda Ritz.

Gold’s Marketplace, located at 26th Avenue and Kipling Street, has evolved into a community hub in Wheat Ridge. Esters anchors the marketplace on the west side and has been integral in this rejuvenation of the shopping center since the bar and restaurant opened in November 2022.

This location is the third for the restaurant which is owned and operated by Paul Sullivan and his wife Emily Brown. The two opened the first location in the Virginia Village neighborhood where they still reside. 

When Sullivan describes why he chose the Gold’s location he said that “the area just really reminded us of our own neighborhood with young families and there seemed to be a lack of the neighborhood bar-restaurant that was also welcoming to everyone. It felt like a natural fit”

The past year and a half has been a rollercoaster, Sullivan said. “We were the first restaurant in the center and were just surrounded by construction. Now as more great businesses open we are seeing even more traffic. We’ve been riding the rising tide of the other businesses coming into the center and have embraced them as partners more so than competitors.”

Sullivan describes the restaurant as “an inviting, welcoming, family friendly, neighborhood bar and restaurant.” The fare consists of freshly made pizzas, salads, sandwiches and small plates. Paul proudly boasts “We do not have freezers nor fryers. Our food is made from scratch in-house”.

An important piece to the Esters pie is that they are committed to serving and giving back to the community, Sullivan said. “Most of our marketing and advertising is focused on partnering with the community organizations directly within our neighborhoods. We love to team up with the local schools, clubs, sports teams, associations in ways to help them in any way that we can.”

Esters has had great success in supporting the community through the Monday DNO (dining night out). “We partner with a local organization and encourage folks to come in, mention the club or team or association and we give back 20% of sales to that organization. We also love to support our young families through our Kids eat free nights on Tuesdays, so please come check us out!”

The future is exciting for Esters, “We are looking forward to Gold’s marketplace becoming a community hub and neighborhood hot spot. It has been happening for us since we opened and it will be great to be involved in the excitement around that for a very long time to come.”

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